MARKETING SALES & LEASING
The analysis of qualitative/quantitative research involves aiming to uncover and/or understand the big picture – by using the data being collected from market research held on the project to describe the phenomenon and what this means. Both qualitative and quantitative analysis involves labeling and coding all of the data in order that similarities and differences can be recognized.
Evaluation of Segmentation targeting and positioning is the core of any marketing campaign
Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups, or segments that have common needs and respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another, different segments are referred to different projects and it varies from project to project. A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power, demographics and psychographics. In positioning, RMB (Pvt.) Ltd. creates an image for the projects based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.
- Product: The Project should fit the requirements consumers want it for, it should work and it should be what the consumers are expecting to get.
- Place: The project should be available from where your target consumer finds it easiest to shop. This may be site office, Mail Order or the more current option via e-commerce or an online portal.
- Price: The Project should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.
- Promotion: Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organization. These tools should be used to put across the organization’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions.
- People: All companies are reliant on the people who run them from front line Sales staff to the Managing Director. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Processes: The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. In our case it refers to service scape which happens to be creating experience for clients from entering the office to leaving the office.
- An approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.Our proficiency in the field has facilitated us to understand the involvement of the 4 chief stakeholders in the execution of a media campaign for Real Estate Project Marketing campaign. These are as follows:
- Advertisers (Producing/Facility centered Companies)
- Media & Marketing/Advertising Agencies
- Media Proprietors (Newspaper Houses, Radio Stations, Digital Mediums and Television)
- Program Content Designers & Dealers/Brokers
Reliable Marketing and Builders (Pvt.) Ltd. not only develops its own innovative strategy of real estate marketing, but also emphasizes on repeat customers (continual investors) and/or end users. This way it utilizes its own customer data bank which comprises of an extensive list of contented clientele. Vigorously trained and objective focused team of telemarketing staff at Reliable Marketing and Builders (Pvt.) Ltd. is energetic to entertain customers round the clock. The telemarketing team delivers complete backup support to the clients, investors and customers throughout the day.
Beyond Traditional Media
- Along with the contemporary marketing practices, Reliable Marketing and Builders (Pvt. Ltd.) also uses the traditional, direct mail marketing technique to approach prospective customers. This method guarantees a consistent growth in the customer and investor database, satisfying them with the updates of new projects, existing market trends and forthcoming housing schemes.Projects are presented to specific segments of buyers through gatherings, events and other BTL activities, including:
- Media Briefings
- Corporate Hi-Tea Events Site Entertainment Events Digital Marketing(SEO and Google Ad words, Facebook, Instagram, Branded SMS marketing)
- All other Ambient Mediums
- Digital Influencer Campaigns
- Marketing Automation
- Property Expo
- Vehicular Advertisements
- Our marketing planning and execution ensures the generation of potential leads which are then matured by the respective sales force.Our key participants for direct client sales comprise:
- Rent-out Clients
- Direct Users/Occupants
- Brand Organizers/Property Dealers
Our renowned name in the market consents us to take hold of your real estate project and make it saleable, focused on the utility and accommodations on offer. Reliable Marketing and Builders (Pvt.) Ltd. guarantees the smooth cash flow for the project, which ensures well-timed delivery of the end product. Our key participants for direct client sales comprise:
The key services of sales that we offer are:
- Sales Management Services
Sales Management Services
- Sales management services include:
- Sales force management
- Clients management
- Lead management
- Pitching potential opportunities
- Maintaining cash flows
Operating Sales Services
- Operating sales services include:
- Sales projection
- Deal management
- Inventory and pricelist updating
- Agreements drafting
Reliable Marketing and Builders (Pvt.) Ltd. has invested its time in creating state of the art CRM solutions which ensure the leads are managed with an unmatched efficiency. With the implementation of CRM, we have managed to increase our lead to maturity ratios significantly.